Tottenham Hotspur’s ongoing difficulties on the pitch have spilled out into the streets directly outside their own stadium. In a high-profile move targeted at the North London club’s sluggish form, pizza brand Domino’s has installed a giant digital screen directly outside the venue to poke fun at their winless start to the Premier League season. The unsparing advertisement displays an eye-catching statistic for passing supporters, tracking a live count of 32.5 million pizzas sold since the team last managed to win a competitive match.

The public teasing reflects a deeper, ongoing struggle that reaches back to the tense conclusion of the previous campaign. Tottenham entered the final matchday of last season with their top-flight status hanging precariously in the balance, uncertain whether they would secure survival or suffer relegation from the Premier League. The club eventually managed to keep their spot in the top flight thanks to a 1-0 victory over Everton on May 24. Yet, that crucial final-day win against Everton remains the last time Tottenham supporters have seen their team claim three points.

Any hopes of a fresh start in the new Premier League season have quickly evaporated. Tottenham have failed to win a single game since the new campaign began, leaving the team languishing third from bottom in the league table. Having barely escaped the threat of relegation at the end of May, the club’s ongoing failure to secure a single victory in the new season has left them stuck in the bottom three of the standings.

The installation of the physical counter outside the ground prompted direct comments from the team behind the stunt. Ryan Kenton, a spokesperson for Domino’s, offered a tongue-in-cheek message to the club’s supporters as the numbers on the screen continued to rise. “We’re sorry Spurs fans, we really didn’t want to have to bring back our pizza counter,” Kenton said, addressing the return of the high-profile digital billboard outside the stadium.

This latest comedic dig marks the second iteration of the brand using a customized physical counter to poke fun at the North London club. The original version of the stunt took place back in 2025, when a public pizza counter was unveiled to display the total number of pizzas delivered nationwide since Tottenham last won a major trophy. Now, with Tottenham’s winless streak persisting through the start of the current campaign and keeping them third from bottom, the brand’s updated screen stands outside the stadium as a constant numerical reminder of the club’s ongoing on-pitch struggles.